Generative Engine Optimization (GEO): Crafting Content for AI Summarization in 2025

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is a strategic content approach designed to align digital materials with how AI platforms like ChatGPT, Google’s SGE, and Bing Copilot process and summarize information. Unlike traditional SEO, which focuses on search rankings, GEO ensures content is structured for AI visibility and accurate representation in […]