Generative Engine Optimization (GEO): Crafting Content for AI Summarization in 2025

A flat-style digital illustration on a beige background featuring a document labeled "AI" with bold text, structured lines, and symbols representing content summarization. Surrounding icons include a gear, a checkmark in a speech bubble, and a flowchart node, symbolizing AI-driven generative engine optimization and structured data.

What is Generative Engine Optimization (GEO)? Generative Engine Optimization (GEO) is a strategic content approach designed to align digital materials with how AI platforms like ChatGPT, Google’s SGE, and Bing Copilot process and summarize information. Unlike traditional SEO, which focuses on search rankings, GEO ensures content is structured for AI visibility and accurate representation in […]